The Social Media Storm

The social media storm just keeps getting stronger and more demanded in the marketing world. Over the past two years social media has been one of the primary places to market a companies products. I only see this trend to continue as more items move digital and technology continues to take off.

There are many companies/ artists that have great strengths in the social media marketing fields, but there are a few who seem to be ahead of the game.

One of the best companies, that I have seen utilize social media so far is Zappos.com. Zappos is only an online retailer that sells mostly shoes, but clothes and some accessories as well. They are one company that really puts effort into making relationships with their customers, which really drives their successes. Zappos is using catchy and fun sayings to get you to be apart of their company. If you happen to go to their Facebook you will see such things as be in a “Like-Like relationship with us” making you want to like their page, not basically begging like some companies do. It makes you feel as though as you have that option to like them if you want to.

Some companies make you sign up for emails and such before you can like the Facebook page or other pages, here they just let you know that you will receive good deals and “exclusive content” if you would like to sign up for the email list. I really also enjoy the fact that you are able to share what you like about the company on the page. You get to see what others think about the company and really interact with other fans of Zappos.

I have to say the coolest thing, is the fact that they have the “fan of the week” which really engages users to interact with the company. Everyone likes to feel important and having that changes to have their picture on the page and have thousands of people see you is that little fifteen minutes of fame everyone wishes that they could have.

Zappos really knows how to engage the fans with the product and you can see that they take all of the feedback from the customers, constantly updating the social media sites to make the fans happy. It is so smart for a company to reach that “emotional connection” with the fans and really interact with them. This will only be positive and keep them coming back for more.