Looking back when I was a MySpace fanatic, I would have never thought that there would be anything better than that. Now that MySpace is completely irrelevant and Facebook and Twitter has taken over the world, its crazy to think what is coming next. Twitter and Facebook have changed the marketing world as we know it. When promoting bands before I would walk around shopping malls, parking lots, and anywhere else that I could find people carrying hundreds of flyers, posters and anything else I could carry to get people to come to shows.
This is no longer the case, I mean sure there still is some guerilla marketing, but bands typically stay to the social networking sites to do most of it. I am going to talk about a good friends band of mine. The bands name is "Action Item" a year a ago, they were barley known, and didn't have quite the amount of fans and popularity as they do now. This is all due to digital marketing (and getting on good tours of course). Every day the band would be on their own personal social marketing websites along with the bands site constantly adding fans, talking to them personally, and relating to them in every way. Fans eat this up. They love the fact that a "band guy" they adore would be willing to talk to them and @ reply them on Twitter or comment them back on Facebook. The connection that the social networking sites brings is so ingenious.
The band is now being played in the top 10 on radio disney, going on even bigger tours and have there birthdays and band name a trending topic in the twitter community. They have built a community, not just a fan-base. These fans go all out for the band, making sure they purchase every single merchandise item, or song the band releases. Smart marketing? I think so. Everyone wants to feel important one way or another. This is the best digital marketing that I have ever seen done by a band before. I think it could even work with a product in certain ways. Constant interaction with the consumers is what is going to make or brake a lot of brands in the future. Twitter and Facebook have taken over the marketing world, and people need to jump on the boat before its too late.
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